For Professionals

Every fee, cost, and decision. One connected document.

Architects, chartered accountants, small founders — anyone whose fees, costs, and commitments all touch each other. WhifCal holds them in one connected structure, so the next decision is made looking at the whole thing.

ArchitectsChartered AccountantsSmall FoundersIndependent Practices
Riverside Mill — fee proposal.map
Total fee
£148,600
Stages 1–3 · Concept to planning
£62,400
Design team hours
£41,900
Site visits ×14
£8,400
Planning submission
£12,100
Consultants
£44,800
Structural engineer
£19,300
M&E
£15,600
Heritage adviser
£9,900
Stages 4–6 · Technical to handover
£41,400
Change a stage and the fee below it moves with you
What's inside

Documents built for work at full size.

Everything in Students and Early-stage Founders, and the two documents that let you work at the size of a real practice.

Decision Maps

The whole practice as one map

Fees, costs, staff time, and the calls that depend on them sit in a single document, connected where they actually connect. Change one number and every figure that draws on it changes with it, and you can trace any total back to the row it came from.

Up to 5,000 nodes per document
Scenario Playground

Try it before you commit

Duplicate the structure, change the part you are unsure about, and put the two side by side. Nothing in the original moves until you decide it should, so you can be wrong on paper instead of in the practice.

Compare scenarios side by side
Base documents

The everyday work as well

Worksheets, Plans, Idea Maps, and Linear Flow Maps for the smaller pieces, with templates for the ones you rebuild every job and CSV upload for the tables you already keep.

Up to 500 documents
How it gets used

Answer the client's question while they're still asking it.

Three examples, not a limit — the document takes the shape of whatever you do. Put the parts in, connect them, and read the answer off the structure.

Mill house — fee.map
Fee
£86,200
Stages 1–3
£38,400
Site visits ×14
£8,400
Consultants
£29,600
Architect

A fee proposal you can change in the meeting

Build the proposal as a structure — stages, site visits, consultants — instead of one flat total. Trim the scope while you are sitting with the client and the fee updates as you go.

Hartley Ltd — cash.map
Cash at 31 Mar
£214,900
Committed out
£126,300
Payroll, 6 staff
£98,400
VAT due Q1
£27,900
Chartered Accountant

A client's cash position, kept current

Keep the client's position as a live document instead of rebuilding a file each time they ask. When the question is whether they can afford a hire, you answer there and then, and every number traces back to its source.

Runway — scenario B
Months of runway
11.4
Monthly burn
£47,800
Salaries
£34,200
New hire, Sept
£5,400
Small Founder

Runway you can test against

Hold the runway as a structure, then check what a hire, a price change, or a new lease does to it before you commit to any of them.

What this plan is not

Professionals is one seat, on the web. There is no shared workspace, no admin controls, and no Causation Analysis. That work sits on the Teams plan, where more than one person is in the same document.

If you build models for clients as the service itself, the Consultants page covers that instead.

Pricing

One seat, one price.

Everything on this page, billed once a year. Nothing metered.

Early Adopter Pricing Currently in Effect

Billed annually. For a practice of up to twenty people working in the same documents, see the Teams plan — moving up keeps every document you have already built.

Start with the decision already on your desk.

Put its parts into one document and see what the structure tells you.