Plans & pricing

Early Adopter Pricing Currently in Effect

Find the plan that
suits you.

A small team saves an afternoon. A large organization gets a structure it could never have built by hand. Pick the plan that fits where you are now.

Students and Early-stage Founders 1 seat · web & Lite

For coursework, projects, and personal planning.

Early-adopter pricing
$51/seat, annually
Full price $59/seat, annually
  • Worksheets, Plans, Idea Maps, Linear Flow Maps, and templates
  • 500 nodes per document
Get started
Teams 2–20 seats · web

For cross-functional teams running forecasts and planning together.

Early-adopter pricing
$549/seat, annually
Full price $999/seat, annually
  • Everything in Professionals
  • Collaboration, admin controls, team management, and node-level permissions
  • 100,000 nodes per document
Get started
WhifCal (Lite)

WhifCal (Lite) — coming soon

The version built to fit your iPhone: all base document types, templates, and CSV upload. Decision Maps and Scenarios are large-canvas work made for full-size screens, so they live on the web.

Coming soon Apple App Store
Compare plans

Everything, side by side.

Every plan includes the base documents. The difference is scale and collaboration.

  Students and Early-stage Founders$51 /seat/yr Professionals$299 /seat/yr Teams$549 /seat/yr
What's included
Worksheets
Plans
Idea Maps
Linear Flow Maps
Decision Maps —
Scenario Playground —
Causation Analysis —
Productivity
Templates
CSV upload Web only
Account and Controls
Seats 1 2–20
Channel Web & Lite Web
Collaboration —
Admin controls —
Team management —
Node-level permissions —
Nodes per document 500 100,000
Document limits 100 Unlimited
Pricing questions

Good to know before you pick.

Can I switch plans later?

Yes. You can move up or down at any time — your documents and structure come with you. When you upgrade mid-cycle, you only pay the difference for the remaining term.

I started on Lite. Do I pay twice when I upgrade?

No. When you move up to a Professional or Teams plan, we credit the unused part of your current month toward your new subscription, so the days you've already paid Apple for aren't wasted. Because WhifCal (Lite) is billed by Apple rather than by us, you'll need to cancel it on your end first — once it's cancelled, we apply the remaining credit for the month to your upgraded plan.

More questions? Read the full FAQs →

Not sure which plan fits?

Most people start on Professionals. Tell us about your team and we'll point you to the right one.

Term, Renewals, Cancellation and Refunds

A. Subscription Term and Renewal

You have the option to select a subscription-based service with the term (e.g., monthly, annual) and duration specified by the company on the website or within the app.

Auto-Renewal: Depending on the platform used to sign up and access the product (iOS, Android, Web), you may be presented with the choice to enable auto-renewal. If you opt for auto-renewal, your subscription will automatically renew unless you cancel it before the renewal date to avoid being billed for the renewal period. We will send you an email notification regarding the renewal rate and date at least 15 days before any annual renewal date.

Payment Method: For auto-renewed subscriptions, payment will be charged using the same card or payment method previously provided, unless updated by you.

B. Free Trial and Subscription Start

At the Company's discretion, a free trial period may be offered.

App Stores (iOS/Android): If a free trial is offered, your paid subscription begins immediately after the free trial period ends, and upon payment of subscription fees. The free trial will automatically convert to a paid subscription once the trial period ends unless canceled prior to expiry.

Direct Purchase (Web): If a free trial is offered, your subscription begins upon payment after the trial ends. Alternatively, you may choose a plan that requires immediate payment upon purchase.

C. Refund and Cancellation Policies

Our policy for refunds and cancellations is strictly determined by the platform used for the purchase:

1. App Store and Google Play Subscriptions (iOS / Android)

For subscriptions processed by Apple or Google (Apple App Store / Google Play Store):

Refunds: We do not offer direct refunds once a subscription payment has been successfully processed after any applicable free trial ends. All billing, cancellation, and refund inquiries must be handled directly through Apple or Google, as they act as the Merchant of Record for these transactions and their terms govern.

Cancellation: You must cancel auto-renewal directly through your Apple ID or Google Play account subscription settings.

2. Direct Web Subscriptions (Processed by Our Merchant of Record)

For subscriptions purchased directly through our website (processed by our merchant of record):

14-Day Money-Back Guarantee: We offer a full refund if requested within 14 calendar days of the initial subscription purchase date to comply with global consumer protection requirements. No refunds will be provided after this 14-day period has passed.

Cancellation: You can cancel auto-renewal at any time through your account settings on our website to ensure you are not charged for the next billing cycle. Canceling auto-renewal stops future charges but does not trigger a refund unless requested within the initial 14-day money-back guarantee window.

D. Non-Renewal

Once your subscription is active, you cannot cancel or receive a pro-rated refund for the remaining duration of the current active billing period (outside the initial 14-day window for direct web purchases). However, you maintain the right to choose not to renew the plan beyond the current subscription date by turning off the auto-renewal feature at any time prior to the renewal date.

This section is taken from our Terms of Use.